Call for Papers

The Association for Insurance Marketing is happy to welcome you to the Fifth International Conference for Marketing in the Insurance Industry (ICMI). After four previous successful editions, the 5th ICMI conference will take place at IPAG Business School, one of the leading French management schools.


The conference is organized by a group of leading academics from all over the world who are specialists in Marketing in the Insurance Industry. Participants will have the opportunity to present their research and network.



The insurance industry is undergoing radical changes due to new legislations, technological innovations, digital transformation and changes in customer behaviors. The Fifth International conference for Marketing in the Insurance industry (ICMI) accepts contributions from scholars and professionals interested in marketing aspects and impacts in the insurance industry. Professionals in the field are invited to submit their work. Contributions may apply (but are not limited to):

·       Digital transformation of the insurance industry

·       Multichannel behavior in the insurance industry

·       E-insurance

·       Consumer behavior

·       Judgment and Decision-Making 

·       The new role of the agency in the insurance industry

·       The relationship between actuarial sciences and marketing

·       Big data for marketing in the insurance industry

·       Loyalty and customer satisfaction in the insurance industry

·       Gamification

·       Product development

·       Customer Lifetime Value in the insurance industry

·       Ethics in the insurance industry

·       Practical case studies from marketing in the insurance industry



·       Deadline for full paper submissions: August 31, 2019

·       Notification of acceptance/rejection: September 15, 2019

·       Registration deadline: September 30, 2019

·       Conference event: October 17 and 18, 2019 - IPAG Business School, 184 Bd Saint Germain, 75006 PARIS, FRANCE




·       Ilaria Dalla Pozza, Marketing Professor IPAG Business School, Paris, France

·       Peter Mass, Marketing Professor, University of St. Gallen, Switzerland

·       Julie Robson, Marketing Professor, Bornemouth University, UK

·       Joel Wagner, Marketing Professor, HEC Lausanne, Switzerland

·       Lionel Texier, Associate Director Risk and Analysis, Paris, France



You are kindly invited to submit your contribution, an extended abstract (maximum 2000 words) or a full paper (max 6000 words), preferably in English, (but French contributions may be accepted) to the Fifth International Conference for Marketing in the Insurance Industry by by August 31st , 2019


Please send your contribution by August 31st, 2019 by email to: 

Ilaria Dalla Pozza, Marketing Professor, IPAG Business School, Paris 



Conference chair:  Ilaria Dalla Pozza, IPAG Business School,

Association for insurance marketing:


Call for Papers
ICMI 2019 Call for papers.pdf
Adobe Acrobat Document 138.7 KB