Program

 

 

 

Location: Executive Campus HSG (WBZ Holzweid, Holzstrasse 15, 9010 St. Gallen)

 

 

13.30-14.00    Welcome reception

 

14.00-14.15    Welcome speech                                                                  

 

14.15-15.15    Paper sessions I (Session Chair: Peter Maas)

 

14.15-14.35     Corporate brand recovery through stakeholder co-creation

 

Julie Robson (Bournemouth University) / Jillian Dawes Farquhar (Gordon Institute of Business Science, South Africa and Southampton Solent University)

 

14.35-14.55     Towards a new concept of proximity in the frontline employee - customer relationship: the example of the banking and insurance industries

 

Ilaria Dalla Pozza (IPAG Business School) / Lionel Texier (Risk and Analysis)

 

14.55-15.15     Does prevention as an investment strategy explain the decision to purchase guarantees for unit-linked life insurance?

 

Daliana Luca (Institute of Insurance Economics, University of St. Gallen)

 

15.15-15.30    Coffee break

 

15.30-16.30    Paper sessions II (Session Chair: Jöel Wagner)

 

15.30-15.50     Is the quantified self a smart move? – The role of consumers’ smart wearables perception offered by insurance companies

 

Stefanie Paluch (RWTH Aachen University) / Sven Tuzovic (Queensland University of Technology)

 

15.50-16.10     The Consumer Intention to Adopt Smart Connected-Products: Does the Category Matter?

 

Catherine Viot / Caroline Bayart / Agnès Lancini (Université Claude Bernard Lyon – Laboratoire de Sciences Actuarielle Financière)

 

16.10-16.30     Posters versus lurkers: when do social media community members share their experiences with others?

 

                        Philipp Hendrik Steiner (Institute of Insurance Economics, University of St. Gallen)

 

16.30-16.45    Coffee break

 

16.45-17.45    Paper sessions III (Session Chair: Ilaria Dalla Pozza)

 

16.45-17.05     Duration to Cross-selling in Non-life Insurance: A Statistical Analysis

 

Yves Staudt / Jöel Wagner (Department of Actuarial Science, University of Lausanne)

 

17.05-17.25     Insurance Consumption and Customer Portfolio Characteristics in Multichannel Distribution: New Empirical Evidence

 

Stefan Mau (Chair of Information Management, Swiss Federal Institute of Technology Zurich) / Irena Pletikosa Cvijikj (UBS Switzerland) / Jöel Wagner (Department of Actuarial Science, University of Lausanne)

 

17.25-17.45     If you can’t anticipate let them participate: how power distance affects customer loyalty and what firms can do

 

                        Matthias Ruefenacht / Philipp Hendrik Steiner / Tobias Schlager / Peter Maas (Institute of Insurance Economics, University of St. Gallen)

 

17.45-18.15    Conclusion and discussion

 

19.30-20.00    Pre-dinner drinks at Lagerhaus (Davidstrasse 42, 9000 St. Gallen)

 

20.00-23.00    Dinner at Lagerhaus