Call for Papers

The Association for Insurance Marketing (AIM) invites you to submit a paper for presentation at the 3rd International Conference for Marketing in the Insurance industry (ICMI) held at the University of St. Gallen, Switzerland. The Association welcomes conceptual and/or empirical research papers on topics in insurance marketing.



Contributions may touch upon one of the following insurance marketing topics (but are not limited to):

  • Interaction behavior and strategies
  • Data sharing
  • Multi- and omnichannel management
  • Trends in consumer behavior
  • E-insurance and digitization
  • Apps and Social Media
  • (Dis-) Intermediation: The new role of agencies and brokers
  • The relationship between actuarial sciences and marketing
  • Smart data for marketing and strategy and its application for insurance
  • Loyalty and customer satisfaction
  • Gamification
  • Innovative value proposition
  • Customer lifetime value
  • Emergence of multifaceted customer journeys
  • Cross-cultural differences of consumer behavior
  • The role of insurtechs
  • Customer Experience



You are kindly invited to submit your contribution, an extended abstract of max. 5 pages or a full paper in English by September 25, 2017.


Authors submitting an extended abstract should outline the relevance of the phenomenon being studied, potential contributions to the field, the research question(s), theoretical foundations, conceptual framework, methodology, findings, discussion, and conclusion.


Submissions should not already be published in any journal or publication (including online journals, books and book chapters). Authors will be notified of acceptance/rejection decision by the end of September 2017.


At least one of the authors of a paper should register for ICMI 2017 and present the contribution in a competitive paper session. Registration will open on: September 1st, 2017.


Please send your contribution* by email to:

*The application should contain one file with and one without author details .