Working papers and selected publications in insurance marketing:
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Steiner, P. H. and Maas, P. (2018). When customers are willing to disclose information in the insurance industry: A multi-group analysis comparing ten
countries, International Journal of Bank Marketing, forthcoming.
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Steiner, P. H. (2016). Posters versus lurkers: When do social media community members share their experiences with
others?, working paper.
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Steiner, P. H., Schlager, T. and Maas, P. (2016). Social media usage increases thr probability of purchasing online, working
paper.
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Steiner, P. H. and Maas, P. (2016). Design
social media channels to meet the customer needs, working paper.