Working papers and selected publications in insurance marketing:
Steiner, P. H. and Maas, P. (2018). When customers are willing to disclose information in the insurance industry: A multi-group analysis comparing ten
countries,International Journal of Bank Marketing, forthcoming.
Steiner, P. H. (2016). Posters versus lurkers: When do social media community members share their experiences with
others?, working paper.
Steiner, P. H., Schlager, T. and Maas, P. (2016). Social media usage increases thr probability of purchasing online, working
Steiner, P. H. and Maas, P. (2016). Design
social media channels to meet the customer needs, working paper.