Philipp Hendrik Steiner

University of St. Gallen
 

Working papers and selected publications in insurance marketing:

  • Steiner, P. H. and Maas, P. (2018). When customers are willing to disclose information in the insurance industry: A multi-group analysis comparing ten countries, International Journal of Bank Marketing, forthcoming.
  • Steiner, P. H. (2016). Posters versus lurkers: When do social media community members share their experiences with others?, working paper.
  • Steiner, P. H., Schlager, T. and Maas, P. (2016). Social media usage increases thr probability of purchasing online, working paper.
  • Steiner, P. H. and Maas, P. (2016). Design social media channels to meet the customer needs, working paper.