University of St. Gallen

Working papers and selected publications in insurance marketing:

  • Milanova, V. & Maas, P. (2017). Sharing intangibles: Uncovering individual motives for engagement in a sharing service setting. Journal of Business Research, 75. 159-171. ISSN 0148-296.
  • Milanova, V. & Maas, P. (2017). The price of delegating decisions: Effects on consumer responsibility and future decisions, working paper.
  • Milanova, V. & Schreiber, F. (2017). One size does not fit all: A typology of financial consumer vulnerability, working paper.
  • Buehler, P., Eling, M., Maas, P., Milanova, V. (2016). The consumer’s view of consumer protection: an empirical study of the Swiss insurance market. St.Gallen, Insitute of Insurance Economics.