Martin Bieler

University of St.Gallen



Martin is a PhD Student in Management and Assistant to Prof. Peter Maas at the Institute of Insurance Economics, University of St. Gallen. 

His main research interests fall somewhere in the uncharted areas between consumer psychology, judgment & decision-making, marketing and insurance ecosystems being developed through consumer-centric forces. Current research projects discuss the conceptualization and transfer of individual-focused public policy measures such as nuding and boosting, fostering consumer well-being and decison-making, into financial services marketing. 


Paper Presented at ICMI 2018:


Beyond Nuding - Boosting Consumer Decision-Making through Gamification

Martin Bieler, Peter Maas