Pascal Bühler

University of St.Gallen

Email: pascal.buehler@unisg.ch

 

Working papers and selected publications in insurance marketing:

  • Buehler, P. & Maas, P. (2017). Mental models and strategic responses of incumbents to New Venture launches insurance industry, working paper.
  • Buehler, P. & Maas, P. (2017). Creating conditional organizational ambidexterity: An approach from a Nordic pension company, working paper.
  • Buehler, P. (2017). A customer value proposition based taxonomy of new ventures in the insurance market, working paper.
  • Buehler, P. & Maas, P. (2016). The effect of enhanced consumer empowerment on consumers’ perceived risk in insurance, working paper.
  • Bühler, P & Maas, P. (2017). Transformation von Geschäftsmodellen in einer digitalisierten Welt. In: Bruhn, M. & Hadwich, K. (Hrsg.). Dienstleistungen 4.0. Forum Dienstleistungsmanagement. Wiesbaden: Gabler.
  • Buehler, P. & Maas, P. (2016). Kunden transformieren die Versicherungsmärkte. In: Gassmann, O. & Sutter, P. (Hrsg.). Digitale Transformation im Unternehmen gestalten. Geschäftsmodelle Erfolgsfaktoren Fallstudien Handlungsanweisungen. München: Hanser Verlag.
  • Buehler, P., Eling, M., Maas, P., Milanova, V.  (2016). The consumer’s view of consumer protection: an empirical study of the Swiss insurance market. St.Gallen, Insitute of Insurance Economics.
  • Maas, P. & Bühler, P. (2015). Industrialization of the insurance industry in a digital world, St.Gallen: Insitute of Insurance Economics.
  • Maas P., Cachelin J.L. & Bühler P. (2015). Megatrends 2050, Alltagswelten, Zukunftsmärkte. St.Gallen: Institut für Versicherungswirtschaft (I.VW-HSG).