Samreen Ashraf

 

The Business School - Bournemouth University

E-Mail: sashraf@bournemouth.ac.uk

 

Samreen Ashraf  is a lecturer in Marketing at the Business School, Bournemouth University.  She is an MBA with a specialisation in marketing and financial services and a PhD candidate focusing on ‘consumer multiple identities and their bank choice’. Samreen's profile can be accessed on the following link:

 

                            https://staffprofiles.bournemouth.ac.uk/display/sashraf